The Chromatone Beauty Passport

Finally, beauty starts with you.Everywhere you shop.

The Beauty Passport. Your makeup and skincare matches, in one place.

Apply for your Passport In stores this holiday season
A hand holding a phone showing her Chromatone Beauty Passport.
Introducing

Your beauty, built around you.

Not the shelf.Not the range.Not the creator's picks.

The Chromatone Beauty Passport keeps your skin colour and your skin goals in one place. It shows you what suits you at every store, brand and creator that accepts it. In selected stores and at events, your skin colour is scanned.

Foundations, concealers and powders arranged from the lightest to the deepest shades.
  • Every skin tone has a name.
  • Every shelf shows your matches.
  • Every creator's pick that's right for you.
  • Every store, every brand, every city.
Six skin colour zones

Which one are you?

Pick your best guess and apply. You get your exact Skin ID when your skin colour is scanned.

The Beauty Passport experience

Her routine, her makeup and an advisor, all in one Passport.

A woman pressing serum into her cheek at her bathroom sink.
Her routine

Her routine, wherever she buys it.

She tells it her skin goals once. It builds her routine and finds products for each step.

  • Cleanser
  • Serum
  • Sunscreen
  • Moisturiser
A woman with her eyes closed while an advisor holds a small device to her cheek.
Her skin colour

Her skin colour, scanned in a few seconds.

At a selected store or event. It's saved to her Passport and goes with her.

Twelve foundation bottles from very light to very deep, with her shade lit.
Her matchMahogany
One Passport. Three places.

The same woman sees only what is right for her on different shelves.

01

At the store

Hundreds of products on the shelf.

BeforeA long, well-stocked beauty store shelf with hundreds of makeup and skincare products.

With her Passport: what suits her on this shelf

  • FoundationFor her shade
  • LipstickFor her lip colour
  • SerumFor brighter skin
  • SunscreenFor daily protection
  • HydrationNothing on this shelf for this goal yet.
02

On a brand's website

A whole range to scroll through.

With her Passport: her picks from this range

  • ConcealerFor her shade
  • SerumFor brighter skin
  • CleanserFor hydration
  • MoisturiserFor hydration
03

From a creator

Everything her favourite creator uses.

BeforeA creator's vanity table crowded with makeup, brushes and skincare.

With her Passport: the four that work for her

The same vanity with only four products left: a foundation, a serum, a sunscreen and a moisturiser.
  • Foundation · her shade
  • Serum · brighter skin
  • Sunscreen · daily protection
  • Moisturiser · hydration
A bright beauty store with shelves of makeup and skincare around a central counter.
For retailers and brands

Open to retailers and brands everywhere.

Get the right products to the right people, at the right time. People who need your products find them, and you find out what they want that you don't have yet.

Skincare is live in a day. Skin colour matching needs a device, so it takes a little longer.

A shopper at a beauty store counter showing her phone while the advisor bags her products.
For shoppers and creators

Where it will take you first.

  • 50+brands to discover
  • 12stores
  • 2online shops

Growing every week

Use your Passport wherever it's accepted near you.

Apply for your Passport.

For shoppers, creators, stores and brands.

In stores this holiday season
I am a
My skin colour zone (best guess, optional)

You get your exact Skin ID when your skin colour is scanned.

We'll only use your details to contact you about Chromatone.

Application received.

We'll be in touch when the beta opens to book your skin colour scan and give you your Skin ID.